Website Marketing And Advertising Balancing Act
The Number One Rule For A Professional Business On The Internet: Be Found Online
By: Jim Warholic
Many B2B and B2C companies lose track of the number one rule when a website is first launched online. Much effort goes into the Wow factor, with trying to make the site a flash advertisement or spending ten or twenty thousand dollars or more with a graphic design artist that knows very little about marketing from a SEO, Search Engine Optimization standpoint. In fact many of these graphic designed sites provide very little substance when it pertains to SEO. Most of these websites can not be found online.
The majority of companies in the world are the small business types. They do not have the brand recognition of a Sears, Wal-Mart, Best Buy, or Dell. Because of the brand recognition from large companies, it is very easy to find these sites online. On the other hand, small business sites may be known by their company branding in a particular market segment but not by new customers searching for what products or services are provided. Do you think they didn’t use a Website Consultant ?
Web branding is particularly a problem in the consumer services fields such as: Realtors, Attorneys, Insurance Agents, Doctors, and Dentists. Many of these consumer services fields have taken a cookie cutter approach to building a website. In many instances the websites are built using a frame approach. This makes it very easy to put the website together for new individuals but the content is not original and can not be properly cataloged by the search engines to be included in the results for the business keywords and key phrases. Take for example a Realtor with a website from a company that produces thousands with a template driven frame system. The only difference between Realtor number one and number two is the picture and maybe the graphics on the pages. All the content within the pages are the same for all Realtors using this approach. With the large increase of Realtors in California alone, how much sense does it make, that a new site with the same content is going to show up in the SERP, search engine results pages?
To be fair, while this frame approach does have certain drawbacks from a search standpoint there are some good qualities to consider. Many of the sites have built in CRM, Customer Relation Management software that makes it very easy to maintain contact with leads and customers on an ongoing basis.
Customized Websites Internet Marketing Solutions
No need to re-invent the wheel. Customized Real Estate Websites and others can be designed and built around the frames of the cookie cutter style. This has the advantage of being able to include the CRM software and other marketing and advertising features. This certainly takes more work but the payoff in the long run will be worth it. Search Engines will begin to catalog the information and include it in their search results pages. People searching for the product or service will find the website, particularly if it is targeting a local market segment. See: Local Search Marketing And Advertising
Balancing Internet Marketing And Advertising With Eye Candy
Website functionality and visually appealing features must be balanced by the first rule: being found online. If a website is nothing but eye candy the search engines will not find and catalog it, versus having an all text site will get pretty drab and boring, with very little in the way of conversions (Having a visitor go to the next step i.e. make contact, purchase a product, sign up for a technology and online advertising newsletter, or obtain more information.)
Content Management for Increased Sales
Internet marketing and online advertising is very fluid in the dynamics of search today. Maintaining fresh content is a key to increasing the online sales that can be generated through a website. Updating a site regularly has at least two significant advantages over others. 1: Content will be fresh for regular visitors and will likely result in return trips. 2: Search engine algorithms view updated content as a positive when it comes to ranking in the SERP.
No One Said Search Engine Marketing Was Going To Be Easy
Internet Marketing services Online Advertising Strategies Web Branding solutions
There are well over one hundred factors that play into obtaining good rankings in the SERPs. The time and money costs can be significant for business today. The solution is to leverage the talents and expertise of someone with experience that have put in thousands of hours of testing, analysis, and proven ethical concepts to improve the bottom line for your B2B or B2C business. Contact Professional Web Services, Internet Marketing Services, Online Advertising Strategies, and Web Branding Solutions.
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Does Your Home Business Save You Money Each Month?
You can read my Follow Scotts Lead Bio main page of my blog and learn that the only home internet business’s that I am a part of are:
- Low cost to join
- Can save me money
- Can be done on the internet
Today I want to share with you why I like My World Plus and how it saves me an my family money every month. There are many ways to save money these days. How about one that has a home business opportunity along with it. I find that people that I know and even the one’s looking for ways to make money online, they get real excited when I tell them how much money they can save. It gets even better when they can earn cash back at the same time.
We all know that in this economy with so many people out of work and being jobless. People are looking for ways to save money each and every month. The new economy we are in now has people looking for ways to save their families money.
My World Plus is a low cost home business that cost less than $20 a month and it truly can save your family over $200 per month if you do your homework. What I mean by that if you just take the time and look at what your spending each month and do some searches within your back office to see what coupons and discounts are there for you to use.
Some examples I can quickly tell you about is grocery shopping. Everybody reading this buys grocery’s weekly or several times a month. Many of you never cut any coupons out before because it was just too much of a hassle. Besides you had to look through magazines, newspaper and flyers to find the coupons. Well how about if you log into your back office click save money and print grocery coupons then plug in your zip code and instantly you will have over a hundred grocery coupons of all the name brands. All you do then is put a check mark by the ones you would like printed and within minutes you can take these to the grocery to begin saving money.
The program is built around saving money on shopping; you get a discount card to use at places like Starbucks, Burger King, Radio Shack, Subway, hotels, and much more. You get your own shopping mall with over 200 online stores to shop at. You earn rebate points when you shop that can be used for future purchases.
In the past two weeks we had a major issue with our vehicle. Thank goodness it broke down near our home, but it wouldn’t start and had to be towed in for repairs. I did a search in my back office and seen I would get 10% off any repair from the local Goodyear store. So guess where we had it towed to. It turned out to be a costly repair with fuel pump in the tank, filter and the battery was dead and had to be replaced as well but with our coupon we gave them at check out we saved $86 off the total bill. That right there paid our monthly membership for over 4 months.
The discount saving’s is huge, when I do a search within my zip code I get over 1300 retailers that offer some sort of discounts. All I have to do is click on that specific retailer and print out there coupon to obtain my discount. So I save money by shopping at the same places that I would normally be shopping at.
Here is what makes this a great home business. MyWorldPlus cost $69.95 to join and then the monthly fee is $19.95 making it affordable with a low entry point. It’s a great internet business where you can easily find people on the internet who want to save money as well as make money. So you don’t have to run out to your friends and family to have them join your business. But once you see the value of the membership your family members will want to know how you are saving this much money.
The company pays their members on their first 5 levels whether they enroll anyone or not. You are guaranteed to make money even if you don’t sign anyone under you. So this can be exciting to get a check in the mail for just being a member. A percentage of this is paid back to the distributors in the form retail bonuses and a mlm pay plan called vertical acceleration. All you need to know about that is you will get thousands of people under you very quickly. I already have a downline close to 3,000 people.
If you join and find this is not what you were looking for you can cancel your membership at any time. But I think if you use the membership to save your family money that your already spending then you will really like this program.
As you evaluate an opportunity and compare it to let’s say My World Plus, you will soon see why they are one of the fastest growing companies in the WORLD. No other company has a product that literally pays for itself, a pay plan that helps the “little guy” get results FAST and LONG TERM, a system that does 95% of the work for you, the top coaching to teach you and your new people EXACTLY what to do, and a company that has vision, passion, and a commitment to helping you succeed.
My World Plus provides you with these websites to help you build your business. These have your personal name on them and they are ready to promote. Here is what they look like.
http://gordonsweb.MyWorldResults.com
http://gordonsweb.MyWorldPower.com
http://gordonsweb.OneLineBuilder.com
http://gordonsweb.BuildVertical.com
http://gordonsweb.MyWorldMoms.com
In closing I ask you to take a tour of My World Plus and spend some time in the back office. Put your local zip code in there and see what retailers are offering you as a My World Plus member. I know what you will find in there is that your My World Plus membership can SAVE you more than what your membership cost per month. But best of all it is a great home based business that is growing quicker and faster than any other business in this industry.
Leaving MonaVie and Joining My World Plus
The summer of 2008 I got introduced to the Mona Vie opportunity after someone gave me a bottle to try out. The juice in I called the designer bottle was actually pretty good. I didn’t need any introduction to network marketing or MLM since I had been in this area already for years. The compensation plan really was something that I really liked more than what I had seen from other companies I had been with in the past.
So we made the decision to join Mona Vie opportunity so in a short time we were signed up and our sponsor opened up his trunk of his car and quickly gave me my first case of juice. We just ordered my business pack which had me in an auto ship program for two cases a month of $240 which is the requirement as a business builder. Now I thought to myself I knew I had to take this to profit pretty quickly to at least get to a break even point. In any company that I join that is my goal I set early on to reach a break even then it becomes easier to build and the extra money can be used to advertise with.
I went out and picked up my first business builder and a couple of customers. The duplication model I was using was in the 2 cases that were shipped to me each month 4 bottles would be for my consumption and 4 bottles to give away to friends to try out. Then invite them to a tasting party to learn more about Mona Vie. I knew this would take some time to build out, since not everyone that you give a bottle to is going to join you Mona Vie business. In looking in my back office I could see the main leg of the compensation plan growing but the leg I got paid from was the lesser leg which I knew was going to take some time to grow.
By late September a couple of things happened to me in Mona Vie, one was the economy tanked and the market hit some of its lowest numbers in years. I got calls from my customers saying they liked the drink but they couldn’t see them spending this kind of money in this economy at this time. It was getting harder for me to find people who wanted to spend a couple hundred dollars each month to build a Mona Vie business. I began to see was my lesser leg now getting smaller.
I made the decision the following month to leave Mona Vie. I liked the compensation plan but it was going to take me much longer to build and at the time the economy wasn’t my friend.
The next month I joined GDI Global Domains International which is a $10 a month opportunity which provided web hosting. I signed my first person up on October 12th 2008 and by the end of the year I had over 50 people on my team. This opened my eyes to the internet since there was only a couple people that I knew that joined me in GDI the rest were all brought into the business through the internet. I am still with GDI today and make over three figures a month on a $10 a month business.
Internet marketing has always been my favorite compared to a business such as Mona Vie where it was more belly to belly where I needed to go to local meetings or tasting parties. I am not a big fan of getting friends and family into any MLM business.
A year later September 2009 internet marketing led me to My World Plus. My World Plus is a $20 business that allows me to save money on things that I purchase each and every day. Thing’s like grocerys, many local resturants, Subway, Quisino’s, Papa Johns, Movies, Golf Green Fees, Oil Changes. Our car this past week wouldn’t start and we had it to have it towed to our local Goodyear. It needed a fuel pump which was located in the gas tank, fuel filter and a new battery. An expensive repair to say the least but with a My World Plus coupon we saved $86 on the repair. But using My World Plus discounts on things that we spend money on anyway we save more each month then we spend on our $20 membership.
I mentioned earlier I like a business I can do and break even, My World Plus being a $20 business has made it much easier for me to do that. We moved to a Star 1 level after recruiting just 3 people in our business and that alone will put you into profit each month. The compensation plan I think is better than Mona Vie instead of having two lines My World Plus has one line and builds down below in a vertical acceleration. Just since joining in September I have seen more than 50,000 people get pre-enrolled under me and well over 3000 join. This compensation plan has much more excitement to it since My World Plus guarantees that every one will get paid on the first 5 levels without recruiting anyone. This makes it exciting and builds very fast.
All my recruiting is done online, I don’t have to give away an expensive bottle of juice any longer. My duplication model is to pre-enroll them into My World Plus where they can look at everything in the back office to see all the hundreds of retailers that they already shop at today a way to save even more money by being a member of My World Plus.
I think back now that if I were still in Mona Vie and also My World Plus the many people who told me they couldn’t afford to join Mona Vie. I could have offered these people a $20 My World Plus opportunity since you can use the membership to save more than the $20 your spending each month.
My World Plus allows me to market to the masses. It’s been a great choice.
My World Plus will Save and Make you Money
My World Plus saves us more than the $20 we spend each month on the membership. Our family is just using it to purchase the same things that we normally spend money on each and every month.
No Auto ship, No Hotel Meetings to hassle with. You get a free website and auto responder. We will provide you with step by step training to get you making a life changing income.
My World Plus Tour
Thanks for visiting my website and I hope you already have taken a tour of My World Plus. My World Plus is my Top Pick Internet Business for 2010. As you will hear in my video I have only been a part of it since September 10th. My income has surpassed other business’s such as GDI, Pre-Paid Legal and GVO. I have built three figure incomes monthly in two of these business’s and My World Plus has already succeeded all of these.
Why you may ask? I feel because it’s a $20 business with a excellent compensation plan that allows everyone to make money. My World Plus guarantees to pay everyone down 5 levels. My World Plus is fully a automated business in which you will get 7 websites and a auto responder with ready made messages. Best of all it’s truely a online internet business where you don’t have to go to local hotel meetings or go bug your friends and family to join. They will join once they see how well you are doing and the money you are saving. But it is very easy to market and find people who are looking for a online business to join and work online from their home.
If you haven’t taken the free tour, please do so now. If you have I just want to THANK YOU for doing so and if I can answer any questions you have please get in contact with me.
To Your Success,
Scott Gordon
614-432-8540
Weekly Payday’s with My World Plus
Since I joined My World Plus back in September 10, 2009. I am now excited about Friday’s since this is My World Plus paydays.
For a $19.95 membership that offers great savings for our entire family on things that we purchase every day. We are seeing a 3 figure check for the third straight week.
I think one of the key points about My World Plus is the compensation plan is set up that everyone can make money. Even without sponsoring anyone you will be paid on 5 levels. It won’t cover your monthly membership but I did say you will get paid even without recruiting a single person.
Your main goal when joining is to recruit three other people and move to Star 1 level. There you will make more then your monthly membership.
We just moved to Star 2 level. Over the next couple months we want to help our team get to there Star 1 and Star 2 levels which in turn help us move to Star 3. If we can do that within a 6 month period will meet our goals.
During this time frame we will continue to look forward to Payday Friday’s.
Watch the movie and take a tour today of My World Plus we would be happy to help you get started and enjoy Friday’s a little bit more.
MWP has a lot of exciting things in store to make 2010 even BIGGER and with New Years right around the corner, you really could not have picked a better time to be involved in a company than right NOW with MWP!
Scott Gordon Email Us Today614-432-8540
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