Apr 10
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How To Triple Your Conversions With These Simple Steps
used as a sales tool, not as a sales pitch.
16. Don’t thank the reader two or three times. Once is enough. If you must say something, tell readers that you appreciate their time and attention. Don’t apologize for anything. Don’t say “thanks for the opportunity.” Tell customers how your product or service can add value to their lives and skip the rest.
17. Ask a friend to proofread your sales copy. Your friend’s feedback can be a key to writing more powerful sales letters. When visitors arrive at your sales page, they expect to meet a salesperson. Let them find a friend instead, and they will want to come back.
18. Ask for feedback from as many people as possible. Accepting criticism and learning from mistakes is the key to everything we do in life.
Think of how you read copy on the Internet. In most cases, you aren’t interested in reading every word. You scan the copy as quickly and as effortlessly as you can. You usually make a decision in just a few seconds.
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