Apr 10
24
Writing Good Ad Copy – What Makes First-rate Content?
Before writing your advertisement there are a few things that should be well thought-out. What kind of audience are you trying to reach? Is your product or service unique to draw their attention? What benefits will you offer?
There is a formula for writing advertisements and it is called AIDA. It stands for attention, interest, desire, and action. Attention – is about developing a headline that can generate attention by getting people to read your classified ad. Making it stand out from the rest of the crowd. Interest – is focusing on the benefits that will help the consumer solve a problem. Desire – is what can make a person need this product or service today. Action – is doing the other three things right and converting the potential consumer into a customer. This formula is what all businesses live by and create their promotional marketing and advertising campaigns around.
There are other elements to bear in mind when writing quality advertising like the importance of content. The words that are used should be really powerful, relevant, and specific. Powerful words like Discover, Learn, and How are excellent examples of what works well in today’s market. These have been proven over time and still work today.
When reaching a certain audience it is vital to also think of where you are going to post the advertisement. This is also known as the environment of an ad. Some sites can allow the selection of category, location, and even the price variance. Being precise about the product or service along with inserting a link to your web site will help the consumer in the choice of your advertisement.
Presenting the best benefit you can to a customer is what will generate the desire. It is vital to make this really stand out to your prospective customer. It is what may be the difference of getting a sale or not. Giving your ad a strong focus point can give attention to the classified ad and a high CTR – Click-Thru-Rate.
Call-to-action is about making the potential customer want it today. If you produced a reason why they can’t live without it, then you produced the desire that convinces them it is considered necessary today. And this means the potential customer may just buy your product or service.
Now, while it is essential to make the sale it is just as imperative to do the follow up. Keeping the customer happy now and in the future can result in sales for the future.
You now have an appreciation of the basics so let’s review. The factors that should be considered for proper ad copy are audience, interest, desire, action, and benefits.
There are 2 more things that are needed to make this complete. Examine the competitors and see what they are doing. Take a good look at the rivals who are running Adwords campaigns. Take a look at the top five or so and see how the ad is written. This will give you ideas for writing your own classified ad. Test and track your advertising campaigns. Change something little in your advertisement and see what offers the best results in a couple of days. No more than a week or it is just a misuse of time. Seeing what works can tell you what path to take the campaign.
Now that you understand how to produce good ad copy, try it out on some free classified websites. There are many of these web-sites to pick from and it will not cost anything. Using free classified listings give you the chance to test your brand new ad writing skills.
Learning the fundamentals and testing your Promotional advertising will definitely improve the potential of writing quality ad copy. You now have created an online advertising solution for your company and in the process have also increased the possibility of making sales for your small business.
